Nuovo mascara Sumptuous Extreme di Estée Lauder

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Estée Lauder fa dinuovo centro. Da questo Gennaio 2011 sarà possibile trovare in profumeria il nuovo Sumptuous Extreme, ovveroil mascara per ciglia estreme. Ciglia ingrandite e moltiplicate, per occhi ingranditi e in netta evidenza. La sinergia della formula Extreme Bold Volume, brevettata, che incorpora tre generi di fibra tagliate in misura millimetrica, con lo spazzolino-pettine Extreme, rende portentoso questo nuovo mascara di Estée Lauder.

FORMULA EXTREME BOLD VOLUME

La formulazione a mousse contiene una miscela calcolata di leggerissimi gel, polimeri, cere e pigmenti, che creano volume "senza peso", un volume aumentato anche da un nuovo genere di polveri ibride di proporzioni diverse, silica sferica e particelle piatte di mica. La miscela di fibre moltiplicatrici - un´esclusiva Estée Lauder - agisce come un´extension per le ciglia, "riempiendo" persino le ciglia più sottili e invisibili e facendole apparire più corpose, lunghe e moltiplicate.

Le fibre sono di tre generi diversi:

* fibre flessibili a tubo vuoto (incurvanti e volumizzanti). Si tratta di una fibra flessibile vuota al centro, dona volume e lunghezza senza pesare, mantenendo così l´incurvatura.

* fibre solide (volumizzanti e allunganti). Corte e leggere, queste fibre dense si insinuano tra le ciglia e sembrano costruirne altre. L´applicazione trascina le fibre ceando

lunghezza e volume

* Fibre microserrate (ispessenti e allunganti). Queste fibre hanno la forma di mroscopiche Y, così da serrarsi l´una sopra l´altra, creando lungheza e volume. Sono trattate con un rivestimento speciale nero carbone, per un cromatismo d´impatto.

La formulazione include anche particelle opache di mica e pigmenti neri combinati a perle illuminanti, insieme catturano la luce e aumentano l´intensità dei pigmenti, lasciando le ciglia sempre brillanti e ricche, il nero non diventa mai opaco o secco.

E poiché bellezza e salute vanno insieme anche per le ciglia, la formula include un complesso vitaminico ricco di pantenolo (vitamina B5) e un derivato del rosmarino come ricco antiossidante, per ciglia curate, morbide, flessibili e più robuste.

LO SPAZZOLINO - PETTINE

Ma la strepitosa formula di Sumptuous Extreme non darebbe gli stesi risultati senza il matrimonio con lo speciale spazzolino a pettine brevettato da Estée Lauder, uno scovolo grande, che offre l´applicazione ispessente di uno spazzolino e la definizione del passaggio di un pettine. Il taglio a triangolo rende facile raggiungere anche gli angoli estremi dell´occhio, nonostante lo scovolo sia grande di dimensione.

SUMPTUOUS EXTREME MASCARA è senza profumazione, testato oftalmologicamente, idoneo anche agli occhi sensibili e per chi porta lenti a contatto.

SUMPTUOUS EXTREME è disponibile in profumeria a partire da questo Gennaio 2011 al prezzo al pubblico consigliato di € 27,00

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